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Do you want a foolproof plan of action to help you truly serve your customers and clients -- no matter who they are?


I get it.

There’s so much going on in the world and you’re just trying to manage a thriving business -- or at least get it to thrive in the first place. Perhaps you’ve been wondering, amidst all the noise, what really matters when it comes to serving the LGBTQ+ community? Or maybe you’ve asked yourself, “I really want to speak to a more diverse market but where do I even start?” Or you’re like me, and the daily drudge of world news has you asking what you can do to help make the world a more inviting and inspiring place.

Regardless of your desires when it comes to building a more diverse and inclusive business I want you to know -- you’re not alone and it can be done.

Rad Business Co. is here to help you grow a business you can be proud of.

Our LGBTQ+ diversity business tools will help guide you through the process of building and enhancing your business practices and marketing strategies to not only reach a more diverse audience but know exactly how to serve everyone that comes your way with equity, intention and compassion. Your business will thrive because you’ll finally be able to rest in the knowledge that you are fully serving your customers and clients.

If you’ve been waiting for your moment,
this is it.

Our Spring specials for Rad Business Co. personalized LGBTQ+ business audits and one-on-one consulting won’t be running for long.
So come join us today and let’s make some magic together, shall we?


"Alex, how are you even qualified to do this work?"

That’s a great question! My outward appearance would suggest I know absolutely nothing about diversity and inclusion and absolutely everything about Target Runs and suburban America. The reality is, I’m a queer-identified business owner in the Southern United States and I’m not perfect. I experience regular growing pains as I maneuver my own implicit biases and privilege and their effects on running a business. And over the last decade, I’ve devoured countless books, articles, tuned into numerous podcasts and maneuvered that never ending soul-searching process to figure out my role in all of this.

What I came to discover was that the platform for small business owners to dig through this work and come out on the other side better for it simply did not exist.

My role in Rad Business Co. is to open the door to the classroom and encourage you to step forward at your own pace with my kindness, compassion, grace and expertise in your back pocket every step of the way.

Let’s do this work together!

This community is for you -- if you want it.

If you’ve dreamt of owning a business that serves all humans with equity and respect...

If you’d like to learn intentional business and marketing strategies for a thriving, inclusive, diverse and equitable business...

If you desire a business community of like-minded entrepreneurs that support and uplift each other through learning and growth...

If you are ready to put in the work to look inward + grow as a professional human...

...then Rad Business Co. is for you.

Here’s what folks are saying about us:

Just got the rad Diversity and Equity Business Audit tool from Rad Business Co. It helps guide you through an honest reflection of your business practices from social media representation to inclusive language to how you offer your materials or storefront spaces for consumers. So good! I highly recommend it. Thanks for the awesome resource!
— Emily Sterling, Rooted & Wild Spirited Ceremonies
Alex and the businesses she’s built epitomize inclusion and acceptance. She sees people - truly sees them - and makes sure they know they’re not alone. Especially when they’re working on improving themselves, their lives, and their businesses. Rad Business Co. is filled with materials, curriculum and resources that make the work of building a more inclusive business more thoughtful and more simple than I ever imagined. Thank you for this valuable resource! We all need it!
— Tyler McCall, Social Media Guru and Creator of The Follower to Fan Society
When I found out that Alex was creating Rad Business Co. I was so excited. Alex is truly brilliant at finding the brightest voices, amplifying what they have to say, and holding a safe space for people to be their most honest selves. I couldn’t imagine a better fit for the role of inclusivity facilitator. She has taught me an immense amount about how to show up inclusively in my business and continuously pushes me to challenge my own beliefs consistently and gently. I know that Rad Business Co. will change your business and probably your life and I couldn’t have signed up more quickly!
— Sarajane Case, Business Coach and Creator of Brave Collective + Enneagram and Coffee
Alex is a compassionate, empowering, and kind leader, and someone that can help any business improve and increase their understanding of the wide variety of clients and customers that they serve. She is willing to guide those tough conversations that lead to growth outside of your comfort zone. Investing in this service will definitely have a high return on investment with your staff, customers and industry!
— Alrinthea Carter, Photographer
I’ve worked with Alex professionally and personally over the last 4 years. Her active involvement with local businesses and minority groups is inspiring - she’s a leader and a great example of how to help others and be inclusive with ALL groups of humans. Combine that with her own self awareness and inclusive thinking and she is the perfect blend of amazing business woman and ALL humans cheerleader.
— Margaret Goodson-Graham, Jewelry Artist

The time is right...

The world has never needed your authentic, compassionate, loving presence as a business owner more than it does today. You’re ready to make that change and you know you’re going to be supported at every turn by the Rad Business Co. community. Let’s do this work together and see what difference we can make as we grow our businesses from a place of intention and inclusion. Are you in?


I'm in! Now what?

Yay! We’re so thrilled you’re here! Our little slice of the internet is all about compassionate and intentional growth in our business practices and I truly hope you find it to be as cozy and warm as we do.

We have three ways we can work with you to help bring clarity to your business practices around serving the LGBTQ+ community.




  • A Personalized LGBTQ+ Business Audit for Every Layer of Your Business Practices & Systems

  • A Custom Action List to Equip You Moving Forward

  • 1 Hour Action Phone Call to Discuss Our Plans

  • 1 Hour Follow Up Call for Additional Resources and Recommendations Moving Forward

  • Special Bonus Content & Surprises

  • Priority Access to Future Rad Events

  • $597 One Time Payment




  • Instant Access to Our Growing Resource Library Full of Downloadable Content, Courses, Resources & Guides

  • Monthly Group Call to Coach You Through Current Growth Areas, Needs and Next Steps for Serving the LGBTQ+ Community In Your Business

  • Access to Our Members Only Facebook Group

  • Special Bonus Content & Surprises

  • Priority Access to Future Rad Events

  • $97/month + cancel any time




  • Instant Access to Our Growing Resource Library Full of Downloadable Content, Courses, Resources & Guides

  • Up to 4 Hours of Personalized Project-Specific Guidance and Expertise

  • 1 Hour-Long Personal Phone Call to Talk Through Current Growth Areas, Needs and Next Steps for Serving the LGBTQ+ Community

  • 1 Hour-Long Action Phone Call to Discuss Our Plans

  • 1 Hour-Long Follow Up Phone Call for Additional Resources and Recommendations Moving Forward

  • Special Bonus Content & Surprises

  • Priority Access to Future Rad Events

  • $1,397 One Time Payment


Q: Do you literally mean you want to teach us how to work with all clients?
A: Yeah, we do. We provide a brave, educational environment for business owners to learn best practices for serving all clients with equity, empathy and kindness regardless of sex, sexual orientation, gender identity and gender expression. We will also happily connect you with our incredible friends who specialize in race, color, national origin, class, ancestry, religion, age, ability, political ideology, genetic information, or any other factor. Our aim is to not only help you maneuver the ins and outs of the LGBTQ+ community but to connect you with other business owners to foster continued growth beyond the Rad Business Co. classroom when you’re ready.

Q: You talk about ‘brave spaces’ a lot. What does that mean?
A: You've more than likely heard of a 'safe space' for learning wherein it's okay if you 'mess up' or say something out of line because it's understood that we're all learning and growing. A brave space takes that one step further and encourages more growth beyond those moments. Yes, it's messy. Yes, it's difficult. And yes, we will bring things to your attention and challenge you to step outside your comfort zone. You're absolutely safe and supported in this growth but you will be expected to take brave steps forward in order to grow both as a business owner and as a human in the world.

Q: I'm already woke. Do I even need this content?
A: It's our belief that we all fall somewhere on the spectrum of diversity awareness and education. We're 100% certain that even the most diverse-minded, politically savvy, educated, woke individuals among us will find valuable content within the Rad Business Co. curriculum.

Q: I'm already a successful business owner earning mad amounts of cash. This content is just for newbies, right?
A: No way! Our content is for every level of business ownership. Regardless of where you are in your business ownership journey, if you want to grow as an entrepreneur, you're in the right place.

Q: I'm very religious/conservative. Is Rad Business Co. content going to be of interest to me?
A: We encourage all of our members to keep an open mind throughout their time with us. Simply put, Rad Business Co. is a brave space for entrepreneurs to learn best practices for working with all humans. We will absolutely be discussing difficult content that may be new to you but that will, in the long run, expand your reach and help you grow your business.

Q: Do you offer refunds if I hate it?
A: We're pretty sure you won't hate it but if you're not totally pleased and want to leave the community, you are able to cancel your membership at any time. However, due to the digital and downloadable nature of our products and services, we do not offer any refunds or returns for any products or services sold on our website for any reason. For additional information, see our Privacy Policy, Terms & Conditions and Earnings Disclaimer.

Q: What do you do with my private business information once I share it with you for my Personalized Business Audit?
A: Aside from reading through it, making suggestions and edits and sharing those edits with you? Absolutely nothing. In fact, once we’ve completed your audit and you have everything you need, we delete your business information from all devices. Your business is a sacred space and we treat it thusly.

Q: I think I want to work with you on a business project but I’m not sure if it’s the right fit. What does this usually look like and do you offer a free consultation so I can be sure?
A: Totally! Meeting you and hearing about your business and ideas is one of our greatest joys. We’ve helped businesses of all shapes and sizes change everything from brick-and-mortar best practices (think bathrooms, signage and physical space) to private group workshops tackling vocabulary, photo content, contracts and and practically everything in between. Send us an email and we’ll get a phone call scheduled!